To produce a greater match-day practical experience, stands are retractable to support a larger area and allow much better sight strains. When Atlanta was introduced as an enlargement crew, Blank vowed, "There will never be an MLS video game in Atlanta in which NFL strains are proven on the sphere."[3]

Together with its MLS Following applications, the academy also operates a soccer development software to determine players actively playing for local youth clubs and encourage them to the academy.[64] The club also operates the Atlanta United Regional Enhancement College, a pre-academy feeder application for gamers aged 8–14 to supply education and progress for advanced community players and recognize potential academy players, as well as the United Juniors System, a Exclusive improvement system to provide supplemental progress for U-12 gamers actively playing for other Atlanta-spot youth clubs.[65]

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S. soccer workforce. Atlanta clinched a berth from the playoffs, getting to be the 3rd MLS expansion crew to do so of their inaugural period, by finishing tied for 3rd spot while in the Japanese Conference; resulting from tiebreaking policies Atlanta was seeded fourth. In its very first playoff recreation, the workforce confronted Columbus Crew and established a then-MLS attendance record for any playoff activity with 67,221 spectators in attendance. Immediately after 120 minutes of scoreless motion, the match was made the decision by a penalty shoot-out, which Columbus gained 3–1 to get rid of Atlanta.[24]

On June 25, 2015, Sporting activities Illustrated reported that Atlanta's growth crew would be named Atlanta United FC. The official announcement with the crew's title came about on July 7.[47] Atlanta United president Darren Eales explained the title was picked out dependant on a survey in the staff's supporters and made use of text the supporters most positively connected to the opportunity group.

The group's identify, emblem and colours were being unveiled on July 7, 2015. The brand incorporates a circle paying homage to the city's seal and Olympic heritage by using a bold "A" at the center from the circle. Powering the "A" are five black and red stripes symbolizing the five pillars from the staff: unity, read more perseverance, Local community, excellence, and innovation.

Supporters as a whole tend to be referred to as the "17s," a reference to your inaugural 12 months of your club.[86] Supporter jerseys Show the quantity seventeen with possibly "Atlanta" or even the supporter's identify over the again.

In February 2019, to the heels from the club's to start with MLS championship, Atlanta unveiled a fresh Key kit to the future 2019 season. The new style and design is nicknamed "Star and Stripes" and was created by Adidas.

In May possibly 2012, when the Falcons' proposed new stadium was going through the approval course of action, MLS commissioner Don Garber cited Atlanta as considered one of a few "intriguing" marketplaces for future league expansion.[9] Furthermore, when Blank offered his scenario for just a new stadium at the Falcons' annual meeting with season ticket holders, he mentioned that a further advantage of The brand new stadium was that it could assistance attract a Major League Soccer franchise and possibly host Planet Cup matches.

"Atlanta United aims to recognize that from your extremely beginning, the admirers, town, as well as persons outline the spirit and essence of this club," the workforce spelled out while in the official assertion regarding the number's determination.[119]

Terminus Legion is really a supporter team that was established in March 2011 by graphic designer Matt Stigall, who required a way to clearly show that Atlanta enthusiasts would assistance soccer Regardless of the perception of the town as being a "lazy athletics town". The group was named once the name presented to Atlanta when it was initially settled, and its logo featuring a cow catcher and railroad ties replicate the city's historical past to be a locomotive hub.

Gerardo Martino was appointed since the club's to start with head coach and guided Atlanta for their to start with playoff visual appeal during the group's debut period, in advance of securing the team's very first trophy in only their next time by profitable MLS Cup 2018.

Participation within the academy is cost-free for all gamers and contributors are suitable to become signed towards the Atlanta United first team like a Homegrown Player. The club has signed six players to initial-staff contracts and a few gamers to reserve team contracts since the academy introduced.[63]

At time the crew was introduced, Atlanta was the largest metropolitan space devoid of an MLS franchise.[three] Atlanta Falcons proprietor Arthur Blank's AMB Sporting activities and Amusement Group experienced submitted a bid for an expansion franchise in 2008,[four] but withdrew the bid in early 2009 because of condition and local governing administration price range shortfalls and Blank's inability to uncover partners to make an acceptable stadium for your proposed team.